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Nike · Event collateral · Run-club watch parties · June 2025
Breaking4: watch-party kits for the four-minute mile
Faith Kipyegon ran on June 26. The kits had to be in run clubs’ hands before the gun. A deadline with zero give in it.
The challenge
Breaking4 was Nike’s moonshot: Faith Kipyegon versus the four-minute mile, live on June 26, 2025. Watch parties at running tracks needed kits in hand before the broadcast: posters, sticker packs, pins, tees. An event date is the one deadline you cannot negotiate with.
The collateral also had to hold Nike’s standard on a fast turn: heavy ink coverage on the "I’VE GOT FAITH" posters and tight registration on small die-cut pieces.
What we built
Posters led the kit: the black-and-white "I’VE GOT FAITH" hero of Kipyegon breaking the tape, printed heavy so it reads from across a track infield.
Around them: die-cut "Breaking4" and "I’VE GOT FAITH" sticker packs, bagged pin sets on printed backer cards, and oversized letterform pieces for staging the merch table.
And the apparel: event tees carrying the Breaking4 mark and "Faith Kipyegon vs. the 4-minute mile" back print, produced alongside the paper so the whole table matched.
The logistics
Everything shipped as pre-sorted watch-party kits rather than bulk cartons, so a run-club host could open one box and set a table. No counting, no sorting, no missing pins at 6 p.m.
The result
Kits were on tables when the broadcast started. The photos came back from the tracks: posters held up in evening light, sticker packs walked away in pockets, and the merch table looked like Nike built it. Which is the whole point.